Press

Conducted by Coherent Market Insights for Paris Creator Week, this exclusive study offers, for the first time, a detailed and data-driven overview of the European Creator Economy, revealing key trends and new dynamics that will be unveiled during the event.

Your must-have benchmark to prepare for 2026:
Based on fresh data from more than 600 decision-makers, this 2025 overview of influencer marketing in Europe offers a clear snapshot of how the industry is evolving: how teams are structured, where budgets are shifting, and how brands are partnering with creators.

Discover the latest trends in influencer marketing with the ARPP’s 2025 Responsible Influence Observatory.
An essential analysis to understand evolving practices, creator engagement, and new transparency challenges.

Also explore the first ARPP x France Pub study, the only benchmark in France on advertisers’ investments in influencer marketing.