Agenda

Jokariz dévoilera en avant-première les résultats de l’étude inédite réalisée par Content Market Insights sur le marché de Creator Economy en France : sa contribution au PIB, le nombre d’emplois générés directement et indirectement par cet écosystème et les projections de croissance du secteur. Une grande première en France !

Ponts entre le digital et la télévision, évolution des formats proposés au public, leur relation à l’IP et à la création de formats uniques et authentiques.

LinkedIn's role in customer acquisition, strategies to implement, pitfalls to avoid, and the need to embody your startup.

Hugo Décrypte shares his unique vision for reviving the news. With a multiplatform strategy, innovative business models, and ambitions with Élan, discover how to reinvent journalism while capturing the attention of new audiences.

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On explore comment Amazon MGM Studios France construit sa stratégie de contenu, en s’appuyant notamment sur les talents & créateurs de tous les horizons.

Le lien du créateur avec sa communauté, comment valoriser une communauté.

Discover how podcasts are becoming a strategic pillar for content creators. Sally and Spotify reveal why video is redefining the format, the keys to successful monetization, and the secrets to maximizing engagement and discoverability.

Starting from scratch on a project with huge stakes: how to structure creativity within a team, intelligently integrate brands into an artistic project, and tackle the challenges of execution and coordination of hundreds of people.

Les challenges du business model du esport, le passage d’un public digital à un public physique, comment créer un public engagé au-delà de l’écran.

Dive into the behind-the-scenes of professionalizing the industry with Amixem. Explore the central role of the community, what French creators can learn from American giants like Mr. Beast, and Amixem's vision for the future of content.

Why top executives create content, the differences in tone and messaging, and how the CEO is integrated into the company's communication strategy.

How to measure the results of a campaign across different channels, comparing investment in digital content vs. linear television, and finding the right balance between the different channels.

Reaching an international audience: the experience of a French YouTuber with an American YouTuber, how to create universal content, and managing a community of 300M+ subscribers.

The integration of clickable links, the ability to interact directly with products featured in photos/videos, the new technical solutions enabling this, and the challenges for brands.

The creative process, the coherence between the idea and feasibility, and the different ways brands can be integrated into a YouTube video.

Creating engaging content on a still-taboo subject, dealing with regulatory constraints, overcoming community skepticism, and fighting financial illiteracy.

Dive into the world of Matthieu Stefani — from evolving formats and managing a loyal community to creating authentic content. Learn from his mistakes and successes to rethink your own content strategy.

YouTube’s strategy, producers’ perspective on content creators, possible collaborations between YouTubers and producers for film, television, and streaming platforms, and the role of broadcasters.

The creation of brands driven by creators, the competition between creator products and established brand products, the balance between competition and cooperation, and the unfair advantage of creators when launching a product.

La montée du high quality content sur Tiktok, les relations plateformes/agences, l’évolution de la monétisation, les relations marques/créateurs.

Best practices for integrating a creator into your marketing mix, finding the right alignment with your brand, and understanding the different types of content creators.

Case study of ZLAN, the growing interest in physical events, and the integration of multiple brands into a project.

Being a content creator and an artist, managing time and community, Sony's role in supporting the artist, and how to prepare for a concert.